Hey, I’m Dollie, Your Content Strategist!

I teach Christian bloggers how to generate dependable & scalable income with content and marketing strategies so that they can convert their target market into customers, without giving away too much content

Turning a Blog into a Business Requires STRATEGIES 
to Generate Dependable & Scalable Income.

To go beyond ad & affiliate income, you must focus 80% of your time on strategic marketing and the remaining 20% on creating a digital product line to generate dependable & scalable income.



Discover the 8 STEPS that will shortcut the time it takes your audience to become customers!



Discover where to spend your TIME so you are focused on income-generating tasks!

Focus on these actions to turn a blog into a business

with a strategic content flow that hones in on your zone of genius so that you can one day become a digital product line creator. 

From Filler Content to Converting Content

Attract a broad audience by focusing on resonating with their pain points that keep them from finding their own solutions by serving your audience in a unique way that moves them through the Know, Like, and Trust factor as you become ‘an one of a kind influencer that evokes action that contributes to a result or outcome’.


Grow your list through strategic lead magnets and marketing content prior to launching a product while nurturing the subscriber relationship through a step-by-step approach through the know, like, and trust factor as you build trust as an authority to influence the thought, opinion, and behavior as you convert your audience into subscribers.

Create a content flow that converts your audience into a subscriber and then a customer by strategically crafting your free, reserved, marketing, and product line content that provides micro-decisions that helps your engaged audience to take action, one piece of content at a time. 

Position your content in front of your audience and subscribers in a way that builds their desire so that you can evoke action when they come across a strategic offer that builds your authority in their mind that positions you as THE SOURCE for your zone of genius content to convert them into customers. 

Discover marketing & content tips

“Building a business requires an investment of
time and money to get from where you are to where you want to go with solutions that shortcuts the time it takes to become profitable by eliminating unnecessary trial and error.”
Dollie Freeman

After spending nearly $60,000 and over 10,000 hours of learning and implementing in just 4 years alone all for the purpose of honing in on the marketing strategies to grow a digital product business, I quickly discovered the challenges of why so many wanna-be online successes give up on their desires so quickly.

The challenge is how they learn online.

You see, I’ve invested in top end digital courses that flow into backend coaching models more times than most. 

There is a big problem with this common practice within this digital product models.

The implementing process through a digital course community is being directing by peers who are learning aside you. The Q&A sessions packaged in these digital courses are for clarity, not holding your hand through making the strategies work for your unique scenario.

There is a conversion strategy to this digital product model that moves motivated customers into the backend coaching program where real transformation can happen as you get more clarity around how to do this within your business.  


All digital products includes GROUP COACHING on Zoom plus a coaching community, because your success shouldn’t be in the hands of your peers who are in the same phase of their business as you are at the moment. 

I’m committed to my clients from the start so that I can shortcut the tangible transformation™ that awaits you in the phase of your business based on the money and time budget you’re willing to invest in your success. 

ARE YOU STUCK AT PHASE ZERO – No Dependable Blog Income?

Do you put in more than 10 hours a week on your blog but you’re not seeing any growth in your business?

By growth, I mean dependable blog income you can see in your bank account, each and every month. 

Now, let me ask you this question… 

If you are making income from ad revenue and affiliate marketing, what would your business look like if suddenly both of these streams of incomes completely disappeared?

Would you still have dependable income each and every month? 

In 2016, I was forced to answer this question honestly when a sabotaging host flatlined my blog for weeks that resulted in ripples effects that flatlined my ad revenue and affiliate income for six months because I was blacklisted by top ad companies and Pinterest – my top traffic referral. 

My digital product sales flatlined as well because I didn’t have marketing strategies to know how to convert my list into customers. 

Needless to say, that year was a pivoting year for me.

That is when I committed to become a business-minded blogger with content and marketing strategies interwoven into everything that I did moving forward. 

The results has been AMAZING!

Now, I teach Christian bloggers how to ethically serve their audience in a deep way that takes all their efforts to their bank account to generate dependable and scalable income, each and every month. 

Introducing the Blog to Business® Phases:

PHASE ONE: From No Business-Mindset to
Trusting Your Gut As a CEO

(Requirement: You need a blog and a desire to adopt business mindsets that will position you with habits to build an online business from your efforts while investing 3 hours a month to learn and implement)


DETAILS: The Business Minded Blogger™ is a monthly coaching membership that teaches the four parts of a business structure so that you can know what it takes to turn a blog into a business.

ANNUAL BONUS: Attract Your Target Market 

INVESTMENT: $97 monthly | $970 annually

PROMISED RESULT: A business mindset of where to spend your time, the tasks that generate dependable income, and the tools you should use and create to run a profitable business.

PHASE TWO: From No Engaged Audience to
Become THE Source

(Requirement: You need an Email Service Provider, a Facebook Page and a willingness to do LIVE video, while investing 10 hours a week to learn and implement.)


DETAILS: The Stand Out Approach™ teaches the step-by-step of hosting a LIVE show, repurposing the content as a podcast, and how to create social media content from your weekly content so that you can become THE source, even in a saturated market.

BONUS: The Zone of Genius Framework

INVESTMENT: $997 self-led course or included with the Content Mastery Framework

PROMISED RESULT: A step-by-step approach to build an audience quickly with a weekly to-do checklist that is designed to focus on income-generating tasks that will attract your target market quickly. 

PHASE THREE: From No List Building Strategies to Potential Customers on Your List

(Requirement: You need a willingness to use social media strategically, a system to organize what you will be gathering, a Canva account, an Email Service Provider, and a way to gather payment. This is a one-and-done strategy with an on-going system that should take an hour a month to keep up long-term.)


DETAILS: The Pain Point Formula™ teaches the step-by-step content strategy formula for how to create lead magnets and trip wires in a way that evokes action in your market by a systematic way of gathering language form your audience that you’ll use everywhere to resonate with where they are and where they want to be. 

BONUS: The Active Listener Approach

INVESTMENT: $1,997 with Supporting Community or included with the Content Mastery Framework

PROMISED RESULT: A step-by-step system to gather, organize, and repurpose your audience language into lead magnets and tripwires, as well as everywhere in your business.

PHASE FOUR: From No Engaged Subscribers to Ready to Buy Subscribers 

(Requirement: You need a strategic Email Service Provider that you only pay for an email one time no matter how many times they are tagged in your system, filter features, and automation sequences feature. This is a one-and-done strategy with an on-going system that should take two hour a month to keep up long-term.)



DETAILS: The Nurture Approach™ teaches the step-by-step content strategies to increase open rate, click through rates, personal responses to emails, and automatic sequences that move your subscribers through your reserved content based on their activity inside your on-going newsletter and automatic sequences. 

BONUS: The Strategic Email System, Canva Templates, Swipe Copy

INVESTMENT: $1,997 with Supporting Community or included with the Content Mastery Framework

PROMISED RESULT: A business set-up that nurtures your subscribers into customers by leveraging your businesses #1 asset for profits through email. 


PHASE FIVE: From No Digital Product Line to a Scalable Lifetime Value Customer Journey

(Requirement:  You need the ability to film content, host videos, a hub for your products, a strategic cart, a strategic Email Service Provider, and an organization tool for your product systems. This is a one-and-done strategy that could take you months to complete one product at a time.) 


DETAILS: The Digital Product Line Formula™ teaches a step-by-step content strategy to creating a knowledge based digital product line to leverage your knowledge, skills, and experience that make up your Zone of Genius into multiple digital products that increase the lifetime value of customers naturally.

BONUS: Idea to Digital Product, The Presale Approach, 

INVESTMENT: $2,997 with Supporting Community or included with the Content Mastery Framework

PROMISED RESULT: A digital product line that naturally flows into each other that generates scalable income that moves customers from one product to the next naturally.

PHASE SIX: From No Marketing Knowledge to Increased Conversion Rates 

(Requirement: You need a Canva account, a Facebook group, an Email Service Provider, ability to film video, a video host. This is a one-and-done strategy that requires more time each time you host your LIVE workshop.)

DETAILS: The Serve Approach™ teaches you content strategies for marketing that grows your list around marketing events that naturally converts customers without feeling like you’re selling a day in your life.

BONUS: Evergreen Framework, Ad Copy Prompter, Converting Assessment, Converting Stories, Converting Sales Page Template

INVESTMENT: $2,997 with Supporting Community or included with the Content Mastery Framework

PROMISED RESULT: A content strategy for a 5-day Workshop, a pre-recorded challenge, an assessment, and a 3-day conference that can be either virtual or in-person.

PHASE SEVEN: From No Content Launch Strategy to 3 Years Worth of Repurposed Content Plan

(Requirement: You need an organization software for your content hub, a 12-month planner. This is a one-and-done strategy that requires more time upfront while opening up more time for years to come.)


DETAILS: The Content Launch Plan™ teaches you content strategies for all of your content needs that uses one strategy to create 3 years of content that can be repurposed over and over again for all of your platforms, including guest speaking and leverage other influencers platforms. 

BONUS: The Content Prompter, Build Your Launch, Business Systems, Converting Community, Group Coaching Calls, Personalized Coaching System

INVESTMENT: $4,997 with Supporting Community or included with the Content Mastery Framework

PROMISED RESULT: A cohesive content strategy plan that organizes your knowledge based business in a systematic way that has you planning your way to time freedom while you generate financial freedom for your family.


Introducing YOUR Solution:

FAST TRACK PHASE: From No Business Plan to
a 6-Figure Business Plan

(Requirement:  You have a desire to dedicate 20-40 hours a week to learn and implement phase one through seven to shortcut the time it takes you to turn your blog into a business with dependable and scalable income.)

DETAILS: A 12-month coaching program that teaches you all the content and marketing strategies found inside The Business-Minded Blogger, The Stand Out Approach Plan, The Pain Point Formula, The Nurture Approach, The Digital Product Line Formula, The Serve Approach, and the Content Launch Plan, plus group coaching, personalized coaching system, built-for-you systems, in-person intensives, … and SO MUCH MORE!

INVESTMENT: $10,000 annually (saves $4,982 when bundled together, comes with strategic personalized coaching every step of the way, while avoiding years of trial and error when you implement alone or with peers support)

PROMISED RESULT: A cohesive business plan for Christian bloggers who are ready to turn their blog into the center hub for their content to generate dependable and scalable income that streamlines all business decisions so that they can change lives for a living while creating a life of freedom for their family.  

Do You Want to Be Notified When Founder Enrollment Opens Up? 

Hey! I’m Dollie…

When I began to blog in 2012, I had nearly $11,000 of local business debt, as a homeschool mom. Knowing nothing about blogging, business, content or marketing strategies, I became a student of what I didn’t know and was able to pay off that debt in just 2 years. 

It wasn’t until a sabotaging host flatlined my blog traffic for weeks, in 2016 that resulted in flatlining my income for six months while my business expenses were pilling up on my business credit card that I shifted my attention to taking digital product creation and marketing seriously.

I look back on this devastating time that had me contemplating to put my laptop away and give up on in blogging career. Now, I recognize this as the pivoting point to my scalable business because it led me to dedicate my time, tasks, and tools to digital product creation for dependable income I controlled.

My Journey to Owning a Scalable Business Positioned on a Blog

Once I got my income streams working again, I vowed that I was going to work strategically to generating dependable & scalable income with a digital product line.

Investing nearly $60,000 in my marketing education in just 3 years, I began to identified the mistakes that are common among bloggers that was holding me back from finally reaching goals that I thought my tasks would get to ‘eventually’ and immediately went to work to eliminate them from time, tasks, and tools.

Those changes resulted in generating dependable and scalable income for my business for the first time that allowed me to remove ALL ads, hone my affiliate marketing strategies and eliminate sponsor work from my blog schedule.

With space in my business hours, I began to developed a content flow strategy that changed everything for me!

Not only was I able to create a digital products that my audience purchased at launches, the sales continued to scale with each launch – without an affiliate team!

Since 2018, I’ve been perfecting my content flow strategy that removes the giving away too much dilemma I had faced for years and provided me with content and marketing strategies that generate 5 figure launches, with my own effort.

In 2020, I taught my content flow strategy to wanna be’s digital product creators who experienced 5-12% conversation rates with their first and second launches, by they were missing the 5-figure mark on launches.

So I paused launching my digital product line to refine the strategies to deliver on my experience, time and time again.

I’m gearing up for opening the doors to my digital product line that meets you where you are right now, while providing a fast track for those who are ready to go ALL in on turning their blogs into a business with a LIVE training and coaching program that takes you through my marketing and content strategies quickly so you can hit the ground running to experience dependable and scalable income in a short period of time.  

I’d be honored to coach you through the marketing and content strategies that streamlines everything you do around my content flow strategy.